Currently, one of the most frequent concerns for brands is how to have more followers on Instagram. This is because it is one of the most popular social networks and one of the most used for product promotion.
Social networks have become a great showcase for brands. And one thing is certain: those who want to attract people’s attention must have a well-defined communication strategy real ig followers. For this reason, many entrepreneurs frequently wonder how to get followers on Instagram.
Due to its organic reach (that is, when the platform shows your posts without charging), it is very important to have a large number of people following your account. Therefore, below we share 5 ways to gain followers on Instagram.
Tips to have more followers on Instagram
Communicate effectively.
Interact with other accounts.
Invest in ads.
Use different functions of the social network.
Take care of the aspects of your profile.
1) Communicate effectively
The first point to keep in mind when you want to have more followers is to have coherence between your ideal client, your brand proposal and the content you generate.
It is better to have a small but relevant group of followers than thousands and thousands of followers who are not interested in your proposal nor will they ever buy from you.
Think of your ideal client as one of the clients you already have, one of those that you would say: “if all my clients were like that, I could work better and I would also do very well financially.”
Once you have identified it, describe it and try to understand what is in its head in order to get to it.
An important step to have more followers on Instagram is to generate content that attracts more people with these characteristics. You may ask yourself the following:
What could you add to give a product of value to these people?
What could you inspire them with?
What things can I teach you?
What problems they have could you help them with?
2) Interact with other accounts
One of the most effective strategies to increase followers on Instagram is to detect which accounts your ideal client interacts with and start doing it too.
To find these profiles, you have to know this buyer persona very well . The search will be based on your interests, places you frequent, type of content you consume and products you consume.
Once these accounts are detected, start leaving comments, putting “Likes” and also searching for all those people who have done the same as you.
You will be able to get their attention only if you are active. You can follow them, watch their content and even interact with their favorite accounts.
Hashtags and geographic locations are of great help in answering the question of how to get more followers on Instagram since they not only increase your reach, but also allow you to segment your search towards the characteristics that your followers must have so that they are aligned with your business.
3) Invest in ads
Not all people are willing to invest in advertising on social networks, but if you want to increase your reach and grow rapidly , this point is convenient.
You can advertise from the “Boost Instagram Post” button or from the Facebook Ads Manager.
Although the latter requires several specific knowledge about its management, it is the most powerful tool to get your ads to the target audience.
Within Instagram, there is no objective “gain followers” (as there is on Facebook), but you can carry out traffic and interaction campaigns to increase the reach of your content, attract more users to your account and, consequently, add more followers! on your brand’s Instagram!
4) Use different functions of the social network
If you are still wondering how to gain followers on Instagram, one point that you may not have taken into account is to use most of the functions of this social network.
It is key, for example, that you use Instagram stories. Nowadays they are super important, they have an excellent reach and they also generate a lot of closeness with your potential clients .
Take advantage of different functions such as questions, surveys, GIFs, live videos, reels, etc. Don’t forget to seek interaction with your followers, inviting them to participate and send you messages.
Instagram story highlight covers can help you grab your audience’s attention and drive more impressions to your content . The platform is continually monitoring how much interaction your account generates: the more, the better.
5) Take care of the aspects of your profile
It all adds up to having more followers on Instagram. From the frequency of publications to the profile photo. So that nothing is left in the pipeline, take the following into account:
Make your profile photo recognizable. You can, for example, use a simplified version of your logo with the necessary quality so that it looks perfect on any device.
Use a keyword for the account name. This will allow your brand to be easier to find with the search engine.
Use an explanatory and attractive description (bio). You will even be able to include a link to your online store.
Harness the power of featured stories. With this option it is possible to create sections and experiment with different types of content on the main screen of your profile.
Work on the consistency of images in your Instagram feed . An attractive aesthetic on a social network as visual as this will help you have more followers.